Salesforce made Vlocity's founder its new chief product officer - and it highlights a key part of its strategy
Salesforcehas named David Schmaieras its new chief product officer.
- He joined last year via its $1.3 billion acquisition of Vlocity, which makes software for specific industries.
- Schmaier's new role shows Salesforce is focused on growing its industry specific tools.
- Got a tip? Contact this reporter via email at email@example.com or Signal at 925-364-4258.
Salesforce has named David Schmaier its new chief product officer, finally filling the position that was vacant since December 2019, when Bret Taylor was promoted to chief operating officer.
Schmaier joined Salesforce early last year via its $1.3 billion acquisition of Vlocity, a startup he founded that makes cloud and mobile software on top of Salesforce's platform that's tailored to specific industries.
Once the deal closed in June, Schmaier was named CEO of Salesforce Industries; As chief product officer, Schmaier will lead Salesforce's global product team, strategy, and vision.
Salesforce's acquisition of
Schmaier has years of experience customizing CRM software for specific industries. He was one of the first employees at CRM pioneer Siebel Systems in the 1990s, overseeing efforts to customize its software for particular industries. He began building Vlocity in 2013 after seeing that there was an opportunity to customize Salesforce's tools in the same way.
Since Vlocity's acquisition, Salesforce added additional capabilities to three of its five industry-specific cloud offerings, and added three industry categories: communications, media and entertainment, and energy and utilities.
At Vlocity's developer conference last July, Schmaier said that the average order value of Salesforce's industry cloud products grew 71% from a year prior. At the time those products had 4,000 customers and 2.8 million monthly active users, Schmaier said. It's unknown how those numbers have changed; Salesforce doesn't publicly disclose those numbers in its quarterly earnings reports.
Schmaier is entering his new role at a time when the company has gone through a rapid shift, with its own employees and customers working remotely and launching new tools to help with the pandemic response.
"It's impossible to predict the future," Schmaier said in a blog post. "What we do know is that trusted customer relationships have never been more important. I'm ready to jump in, lead our product teams and be a trusted advisor to our customers."
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