How Often Should I Update My App? Businesses Should Consider The Benefits Of Frequent App Updates

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2013AppStoreStats

BI Intelligence

Sure, every consumer-facing businesses should invest in an app. But executives struggle to decide how much to invest in maintaining their smartphone apps, particularly in ongoing updates.

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Is it worth updating an app frequently? Do customers notice? According to a new app-update study from BI Intelligence, more frequent updates tend to be associated with with higher ratings from app users, according to iOS App Store and Google Play statistics for a small sample of consumer-facing and account-management apps analyzed in a recent research note.

We looked at the number of reviews, number of updates, and average rating for each quarter from first quarter 2012 through fourth quarter 2014 year-to-date for top apps in different categories, including telecommunications, car insurance, utilities, retail, social media and e-commerce.

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Here's what we found:

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The report is full of charts and data that can be downloaded and put to use.

In full, the report:

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