Mark Zuckerberg reportedly pushed Instagram's founders to copy Snapchat's popular 'Stories' feature
- Facebook CEO Mark Zuckerberg reportedly asked Instagram's founders to build a feature similar to Snapchat's "Stories" feature after they initially refused to build any copycat features unless directly ordered.
- According to Bloomberg's source, Zuckerberg was concerned that Instagram would lose out on a new generation of consumers if it didn't evolve as a product.
Facebook CEO Mark Zuckerberg reportedly pushed Instagram founders Kevin Systrom and Mike Krieger to copy one of Snapchat's core features, Stories.According to a report earlier this week by Bloomberg's Sarah Frier, the Facebook founder expressed worry that if Instagram didn't evolve, it risked losing a huge group of users.
In August 2016, Zuckerberg announced the rollout of Instagram Stories on the app, a feature strikingly similar to that of Snapchat's, which the media and even designers at Snapchat noticed and poked fun at.But even though Facebook has developed a reputation for copying Snapchat, Facebook's own version of the feature has been wildly successful - Instagram Stories surpassed 200 million monthly users in April 2017.
Read the full story, which includes an interview with Krieger and Systrom, over at Bloomberg.Get the latest Snap stock price here.
- K'taka to adopt decentralised models for vaccine delivery
- Thackeray seeks 'national vaccine distribution policy'
- Respite for slum dwellers along Delhi railway tracks as Centre tells SC that no coercive steps will be taken against them
- Farmers threaten to block highways after Haryana issues order to seal borders with Punjab for two days
- Telangana ready to administer Covid vaccine: KCR to PM