In 2002, Neiblum, who had his own electrical engineering company, persuaded his old friend Cherry, who worked in the beer-brewing business, to combine his business acumen with Cherry's beer knowledge and open a brewery. They secured an SBA loan, some used brewing equipment, and set to work establishing Switchback Brewing Company in Burlington.
As their brand grew in popularity, they were able to acquire a 20,000-square-foot state-of-the-art brewing facility and grew to a team of 16 in 2013. Today, Switchback's acclaimed beers can be found in Vermont, upstate New York, New Hampshire, and Maine.