He took a chance on Instagram as a way of making money when his savings started to run out, and started a business reposting images of niche brands from different accounts, he told Cosmopolitan.
The accounts grew fast, but Morris got tired of being tied to his phone and decided to sell all but one of his accounts, which by this point already had hundreds of thousands of followers.
He used the money from the sale to continue travelling, and began to post his own photos to his own account. As his follower base grew, brands and tourist boards began to approach him for sponsored content jobs.