Xiaomi shares nosedive nearly 7% in Hong Kong fearing a deeper gash in sales between April and June
- Xiaomi’s Q1 2020 revenue and profit registered growth, albeit at a much slower rate when compared to the same period last year.
- Overseas markets contributed 50% of Xiaomi’s total revenue for the first time in the company’s history, growing by 47.8% compared to the same period last year.
- However, with the rest of the world still trying to deal with COVID-19 by employing lockdowns, Xiaomi’s revenue and profit growth might not pick up even in Q2.
Now, investors fear that the global lockdown that is already into the sixth week, may further dent the prospects for one of the world’s biggest smartphone makers.
Xiaomi reported total revenues of $7 billion, which is a growth of 13.6% when compared to the same period last year. Net profit increased to $320 million at a growth of 10.6%.
|Xiaomi's year-on-year financial performance|
“Production in mainland China has mostly resumed, and smartphone demand has rebounded quickly. Since April, mainland China smartphone shipments have gradually returned to the pre-pandemic level,” the company said on its official corporate blog.
However, half of the company’s sales come from markets outside its home country China — and the biggest of all foreign markets for Xiaomi is India.
With restrictions on e-commerce and retail shops still in force in several parts of the country, economic activity has come to a virtual halt, and with it, sales of smartphones.
To work around this problem, Xiaomi announced Mi Commerce platform for retailers as well as customers. Customers can use this platform to order Xiaomi products from retail stores from the comfort of their homes. The orders placed will be delivered by the retail stores, and customers can make the payment through contactless modes like UPI.
However, with a sharp economic slowdown underway, it is likely that the demand for smartphones, especially the high-end phones and those with 5G compatibility that cost more than usual, are likely to take a hit.
Even in the last quarter, Xiaomi’s revenue growth was helped by the rising sale of 5G smartphones in China. These higher-margin phones took the average selling price higher by 7.2%. Investors fear juicy segments like these may take a hit too.
With the rest of the world still trying to cope up with the COVID-19 pandemic and lockdowns in place in several countries, Xiaomi might have a difficult time recovering to its high-20s revenue growth levels.
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