Many of the services that are ubiquitous today were still in their infancy 10 years ago.
Take Uber for example. The app launched a beta version in late 2010 in San Francisco. At the time, its "black car service" was 1.5 times more expensive than hailing a cab, but could be done with just a tap of a screen, which meant that Uber was mainly used by techies.
But San Francisco and Silicon Valley's government agencies weren't fond of the service when it first showed up on its streets. Just four months after launching, Uber received a cease and desist order from the San Francisco Metro Transit Authority and the California Public Utilities Commission. The company, to this day, still continues to fight back against its hometown, spending millions of dollars on ad campaigns against proposed legislation.
Uber wouldn't go worldwide until 2012, when other ride-hailing services like Lyft began entering the market.
In 2017, CEO and founder Travis Kalanick was ousted after a series of scandals ranging from reports of sexual harassment to aggressive strategies to take down the competition. This past May, Uber went public, and had one of the biggest tech initial public offerings of all time.
Though in 2010, one sidewalk staple of Silicon Valley had yet to be seen: e-scooters. The so-called "scooter wars" of Silicon Valley wouldn't reach its peak until late last year, when 12 scooter companies, including those pioneered by Uber and Lyft, fought to flood the region's market — completely upending San Francisco's permit application process, causing the city to outright ban the scooters until the bureaucratic process was complete.
The way we eat has also changed this decade, thanks to apps like UberEats, Postmates, DoorDash, Instacart, and Grubhub, which all grew their legs in the Bay Area.