A top Netflix exec breaks down its upcoming push into home and property shows, the company's next major reality-TV focus

Courtesy of Netflix

Still from "The World's Most Extraordinary Homes" on Netflix.

• Netflix's next big push in reality TV will be in the home-renovation and property space, the company's head of unscripted content told Business Insider.
• The company has been in production on a few home-makeover and property shows that will test different formats.
• "You'll see a lot of home or property shows coming up in the next year," Brandon Riegg, vice president of nonfiction series and comedy specials, said
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Netflix has landed a string of reality-TV hits in recent months, including the dating series "Love Is Blind," social-competition show "The Circle," and docuseries "Cheer."

These new original shows are part of a strategy to master unscripted TV the way Netflix has done scripted dramas, comedies, and other TV genres.

Netflix vice president Brandon Riegg, who oversees nonfiction series and comedy specials, told Business Insider his team is taking shots all over the unscripted landscape - from food to auto to dating - in an effort to satisfy all its subscribers tastes and moods.

Netflix's next big push in unscripted TV will be in home-renovation programming, he said.

Riegg said the streaming company is developing a few home-makeover and property shows that will roll out in the next year.

"You'll see a lot of home or property shows coming up in the next year, which is a category that we wanted to get into further," Riegg said.

Netflix dabbled in this space before with design shows like "The World's Most Extraordinary Homes," one of the company's acquired originals.

Its next slate of home-makeover and property shows will try a few different approaches and formats to see what hits with audiences.

Riegg said it can time to find, produce, and launch series in new unscripted categories. The home-renovation push has been in the works for a year or two.

"It takes a minute to find the ideas that we really respond to," Riegg said. "It was similar to dating and relationships shows."

Read Business Insider's full story on Netflix's reality-TV strategy:

The Netflix exec behind reality-TV hits like 'Love Is Blind' and 'Cheer' explains his strategy for creating unscripted shows that only the streaming giant could make

Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.

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