Amazon Sidewalk has set a mid-June launch for its Tile partnership, following's Apple's announcement of its AirTag competitor
Amazonsaid on Friday its Sidewalk network would add support for TileBluetooth trackers on June 14.
- The partnership was an "obvious choice," CJ Prober, chief executive at Tile, said in a statement.
Applein April introduced its AirTag Bluetooth tracker, a Tile competitor.
The rollout comes a few weeks after Apple introduced its competing AirTag Bluetooth trackers.
The agreement was announced in September 2020. Tile said in a press release at the time that it would launch by the end of the year.Tile and Apple engaged in mudslinging in late April. In a statement to Insider, Tile said it welcomed competition, but "given Apple's well documented history of using its platform advantage to unfairly limit competition for its products, we're skeptical."
In its own statement, Apple said it "embraced competition."Tile CEO CJ Prober said in a Friday statement that his company's partnership with Amazon was an "obvious choice." He added: "Amazon Sidewalk will strengthen Tile's finding power for our devices and Find with Tile device partners that leverage our finding technology, making it even easier to find lost or misplaced keys, wallets, or other Tiled items both inside and outside the home."
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