Amazon's Ring recruited LAPD officers as brand ambassadors to help sell its products through influencer marketing
Ringenlisted LAPDofficers to help promote its products, the LA Times reported.
- Ring gave the officers free cameras and encouraged them to share discount codes with other officers.
- Ring has courted hundreds of law enforcement and emergency services agencies to help push its products.
Amazon-owned Ring recruited Los Angeles
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"The practices and programs in question do not reflect Ring today. We stopped donating to law enforcement and encouraging police to promote our products years ago. As Ring has grown, our practices have evolved, and we are always looking for ways to better serve our customers and their communities," a Ring spokesperson told Insider.Ring told Insider it stoppe the Pillar program in 2019.
LAPD ethics policies prohibit officers from receiving "gifts, gratuities or favors of any kind which might reasonably be interpreted as an attempt to influence their actions with respect to City business."An LAPD spokesperson told the Times that an initial review of emails between its officers and Ring didn't find any violations of that policy. But privacy and law enforcement experts told the Times that officers' public safety advice to members of their communities might be biased - or give the appearance of bias - because of the promise of receiving free Ring devices.
Vice previously reported on how Ring aggressively pursued partnerships with law enforcement agencies around the country over the years as it has tried to build out its private
The rise of such privately owned networks, which allow police to access camera footage in many cases without a warrant, have drawn criticism from privacy and criminal justice experts, as well as Amazon employees, who say that they present major privacy risks.
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