Apple is no longer limiting customers from ordering more than 2 of the same iPhone model from its online store

Hollis Johnson/Business Insider

Apple's iPhone 11 Pro, iPhone 11 Pro Max, and iPhone 11

• Apple has scrapped its two-device limit on iPhone purchases, according to a check of its web stores conducted by Reuters.
• Online stores in areas such as the United States, Hong Kong, and mainland China now allow customers to buy more than 10 devices.
• The change comes after Apple had limited purchases of the same iPhone model to two units per customer in some regions last week.
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Apple has dropped a two-device limit on online purchases of iPhones, a check of its web stores showed on Monday, just days after changing the checkout procedure amid a coronavirus pandemic.

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Drop-down menus in online stores for territories ranging from the United States to Hong Kong and mainland China now allow customers to buy more than 10 devices. Curbs stay for some iPad and Macbook models, however.

Apple declined to comment.

This month Apple said it would shut all its brick-and-mortar retail stores outside mainland China, Taiwan, Hong Kong and Macao, in effect switching purchases to its website.

The change comes after Apple limited online purchases of the same iPhone model to two units per customer in regions such as the United States, the United Kingdom, and China last week.

The coronavirus pandemic has disrupted Apple's global supply chain, with Bloomberg recently reporting that operations are still moving more slowly than normal even as China begins to recover from the outbreak.

Bloomberg's report also noted that the 5G iPhone Apple is expected to release this fall likely hasn't been impacted by supply chain constraints just yet, since mass production doesn't typically begin until May.

The coronavirus has also required companies like Apple to reassess major product launches and events, as tech giants scrap major annual conferences and switch to remote work arrangements for employees around the globe.

Apple, for example, canceled its Worldwide Developers Conference in early June, where it typically unveils its new iPhone software and sometimes makes hardware announcements. The tech giant will instead hold it online.

Google also recently canceled its Google I/O conference entirely after initially planning to conduct it virtually.

The pandemic is expected to have a significant impact on Apple's business, although the ramifications won't be clear until Apple reports earnings for the March quarter.

The company said in late February that it does not expect to meet the revenue target of between $63 billion and $67 billion it set for its fiscal second quarter, and did not offer a revised estimate.

(Reporting by Josh Horwitz; Editing by Clarence Fernandez)