Apple is quietly building a search rival to Google ahead of the DOJ's landmark antitrust case, according to a report
Applenow shows its own results through a searchbox on iPhonehome screens.
- This update, to iOS 14, is Apple's latest step towards its own search function to rival
- Google has been the iPhone's default search engine for more than 10 years.
- But Apple's partnership with Google is under threat from the US Department of Justice, whose landmark
antitrustcase aims to break Google's grip on search engines.
Apple is quietly building a rival to Google's ubiquitous search engine, the Financial Times reported Wednesday, just as the US Department of Justice's (
Users who downloaded iOS 14, the latest iPhone operating system, noticed that Apple now shows its own results when users search on their home screen. Clicking on links takes users directly to the website in question, rather than through another search engine.Google has been the iPhone's default search engine for more than 10 years. The DOJ claims Google has paid Apple up to $12 billion a year for the arrangement — the deal is central to its antitrust case.
This isn't Apple's first move into the world of search engines. In April 2018, the company hired John Giannandrea, who was formerly Google's head of search and one of its most powerful people, to work on its AI services.Apple also frequently posts job listings for search engineer roles, the FT reported.
Apple did not immediately reply to Business Insider's request for comment.Read more: Apple says its commitment to privacy makes it different than other tech companies — but its search deal with Google is in direct conflict with what it values most Google has described losing the Apple deal as a "code red" scenario, the DOJ lawsuit, filed October 20, claimed. The deal brings in around half of Google's US site traffic, the DOJ said – and as much as 20% of Apple's profit.
"Google is a monopoly under traditional antitrust principles and must be stopped," Ryan Shores, associate deputy attorney general, said at a press conference for the landmark DOJ case on October 20. "We are asking the court to break Google's grip on search."
Google CEO, Sundar Pichai, alongside Facebook CEO, Mark Zuckerberg, and Twitter CEO, Jack Dorsey, face a Senate panel Wednesday as lawmakers push to repeal or rewrite the legal protections they say shield tech giants from accountability. These are frequently referred to as Section 230.
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