Apple sent a script of anti-union talking points to store managers, a report says

Apple sent a script of anti-union talking points to store managers, a report says
The Cumberland Mall Apple Store in Atlanta, Georgia is one of three Apple stores with active union drives.REUTERS/Alyssa Pointer
  • Apple sent a memo containing anti-union talking points to retail store managers, Vice reports.
  • The lines prompted managers to say staff may get fewer career opportunities if their store unionized.

Apple circulated a memo containing anti-union talking points for store managers, Vice reports.

The memo comes as three employees at three separate US Apple stores have announced union drives.

The memo, which Vice obtained and published, included lines such as: "If a union were to come into our store we would be placing many of our interactions into the hands of a third party."

It also suggested that managers say employees would have fewer opportunities through a company program called Career Experiences if they signed union contracts.

Career Experiences is a program that lets Apple retail staff work in different roles at the company to further their career development, according to Vice.


"I can't speculate what would happen to Career Experiences under a union — it would be subject to negotiations — but what if the contract restricted someone from doing any work outside a narrow job classifications?," part of the memo said.

It also suggested that managers tell staff there would be "less attention to merit" if their store unionized, saying that union contracts favor seniority when giving priority on promotions, transfers, and shifts.

"The quality of your work may not even be a factor," it added.

Vice confirmed the memo had been sent to managers at multiple Apple stores. One employee at a unionizing store told Vice they had heard managers mention all the talking points on the memo.

Apple declined to answer a question from Vice about why it circulated the memo. In a statement to the publication, it said: "We are fortunate to have incredible retail team members and we deeply value everything they bring to Apple."


"We are pleased to offer very strong compensation and benefits for full time and part time employees, including health care, tuition reimbursement, new parental leave, paid family leave, annual stock grants and many other benefits," it added.

Apple did not immediately respond when contacted by Insider for comment outside of normal working hours.

In recent months, workers at Amazon and Starbucks have voted to form unions. An Apple retail organizer in Atlanta told CNBC the drive was inspired by Amazon workers pushing for unionization.