Imagine Marketing – the parent company of earwear brand
boAt and electronics manufacturing firm
Dixon Technologies – on Tuesday announced a 50:50 joint venture to manufacture wireless audio products.
Both the companies will come together to co-invest in the evolving Indian mobile accessory market, thereby paving the way towards 'Make in India' in this category.
"Ramping up domestic production will significantly help in enhancing India's share in the global markets contributing to the vision of an Aatmanirbhar Bharat. It will also give an impetus to build in- house design capabilities and to develop lifestyle-oriented products to delight our 'boAtheads'," Sameer Mehta, Co-founder and Chief Product Officer, Imagine Marketing Pvt. Ltd, said in a statement.
Transform talent with learning that worksCapability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More The joint venture is an important milestone in boAt's journey to establish a manufacturing base in India.
The association will enable the companies to meet the evolving needs of customers by delivering high-quality and aspirational lifestyle-focused hearable solutions, backed by quality manufacturing and robust R&D.
"Through our partnership, we aim to provide boAt with a faster ability to scale up manufacturing in India with our low-cost structure, high quality and superior execution track record. We strive to develop innovative products with boAt for not only the discerning Indian consumers but also for global markets," Atul B. Lall, Vice Chairman and Managing Director, Dixon Technologies Limited, added.
SEE ALSO:
Sony WF-1000XM4 review — The finest of all truly wireless earbuds 
Next Story
I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
Vodafone Idea FPO allotment – How to check allotment, GMP and more
Best smartphones under ₹25,000 in India
RCRS Innovations files draft papers with NSE Emerge to raise funds via IPO
India leads in GenAI adoption, investment trends likely to rise in coming years: Report
Reliance Jio emerges as World's largest mobile operator in data traffic, surpassing China mobile
Satellite monitoring shows large expansion in 27% identified glacial lakes in Himalayas: ISRO
