Bozoma Saint John is joining Netflix as its new CMO, exiting Endeavor
- Endeavor CMO Bozoma Saint John is leaving to become
Netflix's head of marketing, the streamingcompany confirmed on Tuesday.
- She'll replace Jackie Lee-Joe, who joined Netflix in July 2019 from BBC Studios.
- Before Endeavor, Saint John had recently worked at both Uber and Apple.
Endeavor CMO Bozoma Saint John is leaving the company to become Netflix's marketing boss, the streaming company confirmed on Tuesday. She will start in August, Netflix said.
She'll replace Jackie Lee-Joe, who joined Netflix in July 2019 from BBC Studios."I'm thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being," Saint John said in a statement. "I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future."Advertisement
Saint John, a former Apple Music marketing exec who has also worked as Uber's chief brand officer, joined Endeavor in 2018. Endeavor is the parent company of
"Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone," Netflix content boss Ted Sarandos said in a statement. "As we bring more great stories to our members around the world, she'll define and lead our next exciting phase of creativity and connection with consumers."Saint John's predecessor, Lee-Joe, leaves after less than a year on the job. During her time at Netflix, Lee-Joe spearheaded marketing strategies behind Netflix original movies "The Irishman," which was nominated for the Oscar for best picture, and "6 Underground."
Netflix spent $2.65 billion on marketing in 2019 and $2.37 billion in 2018.
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