Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up
Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Send tips or feedback to me at firstname.lastname@example.org.
First, Business Insider is working on two lists and we want your nominations. My colleague Tanya Dua is putting together our annual rising stars of Madison Avenue, and I'm compiling our annual list of hottest adtech companies.On to the news.
Patrick Coffee had a big scoop this week on a major change at WPP. The holding company is absorbing the Possible, Mirum, and iStrategyLabs agencies into Wunderman Thompson, potentially affecting several thousand employees.
The move reflects CEO Mark Read's ongoing plan to streamline the company. According to sources, the absorbed agencies will eventually drop their names and function as a single business.
Patrick also spoke with Alastair Mactaggart, the real estate billionaire behind the upcoming California Consumer Privacy Act. The CCPA is the toughest US data law to date, and Mactaggart is now seeking ballot initiative called the California Privacy Rights and Enforcement Act.
In October, rival content-recommendation startups Taboola and Outbrain announced plans to merge. While the two companies talked about their plans in prepared statements, Lucia reported the inside story this week on the long battle between both companies to win deals with publishers.
Direct-to-consumer companies are still booming and Tanya reported this week that Tim Armstrong is giving DTC brands their own Black Friday-type holiday. The former AOL and Google exec now runs the startup dtx company and is using TV, billboards and digital media to promote 50 brands like Rockets of Awesome and Andie Swim Nov. 15.
Tanya also covered fashion retailer Express' move into DTC with a new health and wellness line that competes against upstarts. UpWest sells sleep aids, clothing, CBD products and home items like candles and bath salts.
Here are other great stories from media, marketing, and advertising. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.)