Facebook is changing its political-advertising policies on Instagram after Mike Bloomberg's campaign paid for memes on the platform
- Facebook said it will allow US political candidates to sponsor branded content on Instagram, as long as they follow certain guidelines that brands currently have to adhere to.
- In a statement to Business Insider, Facebook said "there's a place for branded content in political discussion on our platforms," and that it will allow content as long as the influencers who post the sponsored content disclose it through specific tools on the platform.
- The policy comes after The New York Times reported that Mike Bloomberg's presidential campaign was paying meme accounts to post campaign ads in the form of self-deprecating memes.
- Visit Business Insider's homepage for more stories.
Facebook will allow influencers on Instagram to post sponsored content paid for by political campaigns, as long as they clearly label the posts as branded content, the company said in a statement.Influencers who post content on Instagram that is sponsored by political campaigns will have to use the platform's "branded content tool" to clearly label the post as sponsored, Facebook told Business Insider.
The change comes after The New York Times reported that Mike Bloomberg's presidential campaign was paying meme accounts to post political ads poking fun at the billionaire candidate.The memes did not use an in-app label that posts were a "paid partnership with" the campaign, like the labels used when influencers post content sponsored by companies.
Instead, the memes said in captions that "(Yes this is really sponsored by @mikebloomberg)" or "(paid for by @mikebloomberg)."Facebook said it is asking those meme accounts to "retroactively use the branded content tag."
- After Bihar, now BJP promises free Corona vaccine in MP
- Sanofi, GSK to support COVAX with 200mn doses of Covid-19 vaccine
- Union Minister Smriti Irani tests positive for COVID-19
- Samsung overtakes Xiaomi to retake the smartphone crown in India
- Axis Bank is back in the black as fee collections ramp up and ₹10,000 crore in fund raising cushions the balance sheet