Facebook just launched a new app named E.gg where users can create 'personalized spaces' that look like Tumblr pages
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Ben Gilbert
Nov 18, 2020, 23:06 IST
Facebook's new app is named "E.gg," and is described as a "digital zine creator."Facebook
Facebook has a new app called E.gg that allows users to create personalized websites.
E.gg is described as a "digital zine creator," and was introduced with a similarly ancient reference: websites circa 1999.
It's goal is broad: to "give creative control back to people" and to "create a low-pressure space for the really unpolished and mismatched things" that the early days of the internet embodied.
E.gg is free and available now on Apple's iPhone and iPad.
In practice, the app enables users to create shareable websites that look like a mixture between a high school locker circa 1995 and a Tumblr page circa 2015 — what Facebook describes as "free-form mixed media collages."
These collages are then given shareable URLs, just like normal websites, and are intended to "create a low-pressure space for the really unpolished and mismatched things" that the early days of the internet embodied.
E.gg is part of Facebook's "NPE" group, an acronym that stands for "New Product Experimentation."
The group, which acts as somewhat of a concept incubator inside Facebook, has released a handful of prior apps — from a matchmaking services to meme making tool.
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