Facebook said it has helped 4.4 million people register to vote ahead of Election Day
- The metric exceeds Facebook's original goal set in June of registering 4 million people to vote ahead of the presidential election.
- The company's announcement comes after a months of pressure on tech firms to crack down on election interference, political misinformation, and conspiracy theories on their platforms.
- Facebook isn't the only tech company to integrate voter information tools into its platforms — Snapchat launched a similar registration initiative that it said caused 1 million people to register through the app.
Facebook said Monday that it has helped 4.4 million people to register to vote on its platforms, surpassing a metric that it set for itself in June.
For comparison, there are 2.6 billion monthly active Facebook users worldwide and 190 million users in the US, according to July 2020 data from Statista.
Facebook isn't the only tech firm to have kicked off a voter registration initiative ahead of the November election. Snapchat launched a similar program in August that has since resulted in more than 1 million people in its young userbase to register to vote, the company said according to an NBC report.Tech companies at large have faced increased urgency this year to crack down on election interference and political misinformation in the lead up to the
ban political ads indefinitely starting the day after the election and would add labels to content that touches on the "legitimacy of voting methods, for example, by claiming that lawful methods of voting will lead to fraud." President Donald Trump has repeatedly made baseless claims that mail-in voting will result in election fraud. Facebook also said it would label posts from presidential candidates that declare victory prematurely before the official election results can be counted.
The company is reportedly taking measures in anticipation of potential unrest and conflict that may arise due to the election, including "slowing the spread of viral content" and changing the type of news that some users see.
Critics also say that Facebook has provided a platform for violent groups, white supremacists, and conspiracy theories to congregate. The
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