For the first time in recent memory, people are lining up outside a store to buy headphones - Apple's new $250 AirPods Plus

Antonio Villas-Boas/Business Insider

• Apple's $250 AirPods Pro were released on Wednesday, and some Apple Store locations had lines of people waiting to buy or try them. 
• Lines aren't unusual for new iPhone released, but they're not common for new headphones. Especially considering the AirPods Pro were quietly announced rather than launching during a major Apple event. 
• The AirPods Pro differentiate themselves from the regular AirPods with a new design for a better in-ear fit and features like active noise-cancelling, water and sweat resistance, and supposedly better audio quality.
• The lines are a testament to the success and popularity of Apple's AirPods.
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People lined up to buy Apple's new $250 AirPods Pro at certain Apple stores on Wednesday morning when the wireless noise-cancelling earbuds were released. 

This is ... unusual. Lines for new iPhones, sure. But for headphones? I can't think of a pair of headphones that got so much interest that it caused people to line up to buy them.

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There's no indication that anyone camped out overnight to get hold of the new AirPods, as sometimes happens with new iPhone releases. And not every Apple Store in the world had lines of people waiting to try the company's new earbuds.

But the fact that there were lines at all suggests healthy demand for Apple's new AirPods. 

Check out some of the Apple Store locations where people lined up to buy a new pair of $250 earbuds: