Google said to rival Apple’s privacy push with Android 12 while taking care of its advertising business

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Google said to rival Apple’s privacy push with Android 12 while taking care of its advertising business
FILE PHOTO: A man walks past a logo of Alphabet Inc's Google in front of at an office building in Zurich, Switzerland July 1, 2020. REUTERS/Arnd Wiegmann/File PhotoReuters
  • Google is said to bring attention back to privacy control with Android 12.
  • The new announcements will take place at the Google I/O 2021 developer conference.
  • Android 12 is said to come with a new layout screen for easier privacy control.
Google has worked aggressively towards fixing Android's privacy and security and it has improved hugely over the years. Now, at its annual developer conference -- Google I/O, the company is set to take another step towards making it easier to control privacy settings on a mobile phone. The new update is said to bring a more sorted layout where users can restrict apps’ abilities to access the phone’s camera, location and other permissions.

This comes after Apple has made a big deal about privacy updates on its latest iOS 14 upsetting major digital advertisers like Facebook. The recently released App Tracking Transparency or ATT on Apple has automatically put Android’s privacy features and Google’s position on privacy under scrutiny. Inspired by Apple, Google does want to create an image of a company that puts privacy first, but The Information, however, reports that it's still taking "baby steps" towards this direction. The hesitation is attributed to how it will impact Google's advertising business including its own.

Google said to rival Apple’s privacy push with Android 12 while taking care of its advertising business
Android 12 privacy dashboard will look like this.XDA Developers

As mentioned, Google has increased the level of control over privacy, but that has made the settings a bit too cluttered and confusing for most users. The same report mentions that in Android 12, things will be getting a bit easy to control. XDA says that it's the same privacy dashboard that was leaked previously, which will essentially bring the existing privacy control settings to one place in a less scattered layout for easy control.
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Additionally, Android 12 is also said to bring indicators when there are apps using the phone's camera or mic like how it does for location access. These indicators are also inspired by iOS.

The Google I/O conference will kick off in just a few hours from now, and our eyes are stuck right on the clock to get going as the conference starts. We'll bring more interesting news from the event, so stay tuned to Business Insider India.

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