Here's how Wall Street bankers went all out to woo Adam Neumann in WeWork's doomed IPO
It was August 14, 2019, and WeWork--the shared office space startup Neumann co-founded--had just revealed all its financials to the world as part of a planned initial public offering.
Neumann, the high-voltage 40-year-old CEO, was expecting a good day--one where a wave of positive press could propel his company to a blockbuster
Instead, negative press was mounting as the hours of the day ticked by, skewering
On the phone, Neumann screamed at Jen Berrent, who along with CFO Artie Minson, was helming the IPO. The trademark fuss in particular had blindsided him.
Why didn't you tell me? He yelled.
Neumann was a laughing stock. And he wasn't taking it well.
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