Here's what your Instagram posts will look like without 'likes'
- On Friday, Instagram chief Adam Mosseri announced at Wired25 that the company will start hiding "likes" on some US posts.
- Instagram has already experimented with removing likes in seven other countries.
- Instagram said in a tweet that the change will allow users to "focus on the photos and videos you share, not how many likes they get." Users will still be able to see likes on their own posts.
- Visit Business Insider's homepage for more stories.
If you live in the US, don't be surprised if you open Instagram without a "like" in sight this week.Instagram CEO Adam Mosseri announced Friday at Wired25 that the platform will begin hiding "like" counts on posts this week, Adrienne So at Wired reported. At first, likes will only disappear for certain users as a test of the feature.
Instagram is already testing out hiding likes in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand, which began in July. Likes aren't completely gone, you can still view the like count on your own photos and videos, just not posts from others.Back in April, Adam Mosseri told BuzzFeed News that removing likes was "about creating a less pressurized environment where people feel comfortable expressing themselves."
Here is what Instagram looks like without likes, from Australian Instagram where this update has already rolled out.
Instagram isn't the only social media platform to experiment with removing public metrics. In September, Facebook, which owns Instagram, experimented with removing "like" counts on posts, and Twitter CEO Jack Dorsey has hinted at wanting to remove public "likes" from tweets for over a year.
- China's Long March rocket debris falls in Indian Ocean close to Maldives, ending days of uncertainty
- India crosses 4,000 mark of COVID deaths in a single day, total 2,42,362 fatalities reported so far
- Debris from China's disintegrating rocket enters Earth's atmosphere
- UP's Chief Minister Yogi Adityanath announces free funerals for deceased Covid patients
- You no longer need a Covid+ve report to get admitted to a hospital: Union Health Ministry