Geomiq isn’t the actual company behind the human-looking robot army. They’re only manufacturing and building them for an unnamed robotics company.
A veil of secrecy surrounds the project, only the final winner will be privy to the full details.
As much as ₹9 million is for the rights to your face — depending on the scope of the license. This could mean that the company can use your face however they like on the robots.
Handing over the license to your face also means that you will never be able to sue for invasion of privacy or violation of the right of publicity. So, you won’t be entitled to any of the profits that the company earns from your face.
A person’s face is a unique part of their personality — giving up your face will mean that ‘thousands’ of robots might feature your face around the world.
Companies are known to use misleading tactics to get data from users. Earlier this year, Google admitted that it ran a project where its engineers were on the streets asking people for their facial data in exchange for a $5 gift certificate to Starbucks.
Media reports later revealed that Google had contracted another company, Randstad, which specifically targets homeless people with dark skin.