How to become a 'public figure' on Instagram by changing your account settings

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How to become a 'public figure' on Instagram by changing your account settings
It's possible to get "public figure" status on Instagram without having a formal blue check after your name.happydancing/Shutterstock
  • You can become a public figure on Instagram by changing your settings to list your profile as a professional or business account.
  • Be aware, however, that this "public figure" status is somewhat controversial since it doesn't require the checks that actual verification does, so it's not necessarily reliable to onlookers as a sign that someone is a real public figure in the traditional sense.
  • Visit Business Insider's homepage for more stories.
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On social media, verification can help signal to other users the difference between a fan account and a real public figure. The verification badge — the blue checkmark — on Instagram serves to confirm the account's authenticity and let followers know that it is in fact the real public figure that they want to follow.

But, verification isn't the only way to gain "public figure" status on the platform. However, before you jump on board with the alternative method, be aware that it is somewhat questionable from a public-facing standpoint, since there are no checks in place to have the "public figure" nomenclature added to your account.

With that in mind, here's how to become a public figure without verification on Instagram.

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How to become a public figure on Instagram

1. Open Instagram on your iPhone or Android.

2. Toggle over to your profile.

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How to become a 'public figure' on Instagram by changing your account settings
Open up your Instagram profile.Devon Delfino/Business Insider

3. Tap the three stacked lines and select "Settings."

How to become a 'public figure' on Instagram by changing your account settings
Select "Settings."Devon Delfino/Business Insider

4. Select "Account."

How to become a 'public figure' on Instagram by changing your account settings
Tap "Account."Devon Delfino/Business Insider

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5. Scroll to the bottom and tap "Switch to Professional Account."

6. Tap "Creator" and then "Next."

7. Select "Public Figure" from the suggested dropdown menu.

How to become a 'public figure' on Instagram by changing your account settings
Select "Public Figure."Devon Delfino/Business Insider

8. Slide toggle switch to the right if you want the "Public Figure" status displayed on your profile then press "Done."

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Alternatively, if you're already have a professional "Creator" account, you can also be a "Public Figure" using a business account.

1. Repeat steps one to four from above.

2. Scroll to the bottom and tap "Switch to Business Account."

How to become a 'public figure' on Instagram by changing your account settings
Select "Switch to Business Account."Devon Delfino/Business Insider

3. Confirm your choice by hitting "Switch to Business" in the pop-up.

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How to become a 'public figure' on Instagram by changing your account settings
Confirm to "Switch to Business."Devon Delfino/Business Insider

4. Go back into your profile and select "Edit profile."

5. Under "Public Business Information" select "Category."

How to become a 'public figure' on Instagram by changing your account settings
Select a category for your profile.Devon Delfino/Business Insider

6. Change your category to "Public Figure."

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How to become a 'public figure' on Instagram by changing your account settings
Change the category for your profile to "Public Figure."Devon Delfino/Business Insider

You should then see "Public Figure" listed under your name on your profile.

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