I tried the new device that lets you print Polaroids directly from your smartphone, and it was a fun but pricey experiment
- Polaroid released the Polaroid Lab, a way to print photos from your phone.
- The printer costs $130, and went on sale October 10.
- Users select a photo in the Polaroid Originals app, and place their phone facedown to print.
- The Polaroid Lab was fun to test out, but it's an expensive device for one person to use.
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For anyone obsessed with the nostalgic look of Polaroids, Polaroid Originals has the perfect new gadget for you.
Polaroid Originals on Thursday released the Polaroid Lab printer. The white and black printer allows you to turn any digital image into analog Polaroids straight from your smartphone.
Polaroid was founded in the 1930s, and became popular for its instant photo products. But with the rise of digital photography, Polaroid declared bankruptcy in 2001. In 2017, the Impossible Project bought the brand and launched Polaroid Originals, creating new cameras for "the modern era" called the OneStep 2 and the OneStep Plus, named after Polaroid's original camera from 1977.
In the press release accompanying the launch of the Lab, CEO Oskar Smolokowski appealed to a simpler time before everyone had high-quality cameras on them all the time.
"The idea behind the Polaroid Lab is that it turns your most precious smartphone photos into tangible Polaroid photographs - bringing them into the world as something you can hold in your hand and store on the fridge door rather than in the cloud," Smolokowski said.
He calls cloud storage and digital photos "memories' worst enemy," saying that we take thousands of images that we never end up looking at.
To that end, the new Polaroid Lab is intended to take digital images off of your phone and turn them into tangible photographs. I decided to got one into the office try out for a few days - here's what it's like to use.