Iceland tourism body roasted Mark Zuckerberg's metaverse ambitions and infamous sunscreen photo in a parody video

• Iceland tourist body released a new ad on Thursday.
• The video is a parody of Mark Zuckerberg's announcement that Facebook was changing its name to Meta.

An Iceland tourism body on Thursday released a promotional video of the country directly parodying Meta CEO Mark Zuckerberg.

In the video a Zuckerberg lookalike - dubbed "Zack Mossbergsson" - pokes fun at the stiltedness of Zuckerberg's announcement late last month that Facebook was changing its name to Meta. "Hello and welcome to this very natural setting," the presenter says.

"Today I want to talk about a revolutionary approach to connect our world without being super weird," he adds.

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The Zuckerberg-alike then goes on to introduce the "Icelandverse," a clear parody of Zuckerberg's metaverse ambitions.

The video was produced by Inspired by Iceland, a public-private entity that promotes Iceland and its products.

The word metaverse is a term borrowed from science-fiction, and refers to a future version of the internet that people access through virtual and augmented reality. Zuckerberg said during the rebrand announcement last month he wants Meta to be "metaverse first, not Facebook first."

The presenter in the Iceland ad describes the Icelandverse as "enhanced actual reality without silly-looking headsets."

The video also parodied a moment from Zuckerberg's personal life, with the presenter at one point smearing blue mud all over his face in an apparent reference to when Zuckerberg was photographed on vacation wearing a mask of sunscreen.

Watch the video here: