Instagram is launching its own version of GoFundMe, allowing users to raise money for personal causes
- Only users 18 years old and older can create a Personal Fundraiser for a small business or for a "cause that's important to you."
- The tool is launching for users in the US, the UK, and Ireland today on Android. An iOS test will follow soon.
Instagram unveiled a new tool that will allow users to launch GoFundMe-style fundraisers on the social media site, according to a blog post published Tuesday.
The company's Personal Fundraiser feature is for people to "raise money for a personal cause, like yourself, your small business, a friend, or a cause that's important to you." It's not unlike the sort of campaigns you see on fundraising site
Contributors can opt to stay anonymous from the public, but not from the creator of the fundraiser — their username, profile name, and the amount donated will still be visible to that person.The feature will begin rolling out today in a small test for users in the US, the UK, and Ireland on Android. Capabilities on iOS will roll out soon.
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