Instagram has come a long way in the last decade.
In 2010, it was a fledgling location- and photo-sharing app named Burbn that founder Kevin Systrom worked on in his spare time. Eventually, he brought on cofounder Mike Krieger, pivoting the app to primarily focus on photography.
But Instagram was famously slow to hire employees — Systrom reportedly only wanted to bring on new hires that were truly passionate about the app — and by the time Instagram was acquired in April 2012, the company only had 13 employees, including Systrom and Krieger.
With the help of Sarah Frier's new book, "No Filter: The Inside Story of Instagram," we've compiled the full roster of Instagram employees at the most important moment in the company's history: when it was acquired by Facebook for $1 billion. Many employees are still at the company, while others have gone on to start their own companies or have left the tech world entirely.
Here are Instagram's first 13 employees, and where they've ended up since.
Read the original article on Business Insiderceci n'est pas une pipe. #selfportrait (iPhone + ring light + OlloClip + Afterglow)
A post shared by Stay Home (@colerise) on Jan 19, 2013 at 7:36pm PST
Employed at Instagram: September 2010 — May 2014
Most recent position at Instagram: Design consultant
What he's doing now: After leaving Instagram, Rise had a stint at Polaroid and founded a photo-editing app. These days, he's a design manager at Microsoft, according to his LinkedIn.
Employed at Instagram: March 2010 — September 2018
Most recent position at Instagram: CEO
What he's doing now: Systrom seemingly took a hiatus after leaving Instagram in the fall of 2018. Now, he's working with Krieger on tracking the spread of the coronavirus through their new website, Rt.live.
Employed at Instagram: June 2010 — September 2018
Most recent position at Instagram: Chief technology officer
What he's doing now: Krieger left Instagram in 2018. He has mostly stayed out of the spotlight until April 2020, when, along with Systrom, he launched Rt.live, a website aimed at tracking the spread of the coronavirus.
Employed at Instagram: October 2010 — June 2014
Most recent position at Instagram: Head of community
What he's doing now: Riedel left the tech sector for a master of fine arts in creative writing at the University of Arizona. According to his website, he's currently working on a novel and living in Portland, Oregon.
Employed at Instagram: November 2010 — present
Most recent position at Instagram: Engineer
What he's doing now: According to his LinkedIn page, Sweeney is still working as an engineer at Instagram, making him the longest-serving Instagram employee now that Systrom and Krieger are no longer at the company.
A post shared by Jessica Zollman (@jayzombie) on Dec 31, 2019 at 12:42pm PST
Employed at Instagram: August 2011 — June 2013
Most recent position at Instagram: Community lead
What she's doing now: Zollman is a full-time photographer living in Los Angeles, according to her website.
A post shared by Amy Cole (@amy) on Oct 6, 2016 at 1:42pm PDT
Employed at Instagram: October 2011 — June 2017
Most recent position at Instagram: Head of brand development for Europe, the Middle East, and Africa
What she's doing now: Cole is still employed by Instagram's owner, Facebook, though she's working in a different part of the business now: as director of product marketing for messaging app WhatsApp, according to her LinkedIn.
Employed at Instagram: December 2011 — February 2014
Most recent position at Instagram: Engineer and product manager
What he's doing now: Hochmuth is now an artist and engineer living in New York. He's the cofounder of Dreams, a live TV app for your phone.
A post shared by Tim Van Damme (@maxvoltar) on Sep 8, 2015 at 9:52pm PDT
Employed at Instagram: January 2012 — July 2013
Most recent position at Instagram: Product designer
What he's doing now: After leaving Instagram, Van Damme became a product designer at Dropbox, according to his LinkedIn. These days, he's the principle designer at Abstract, a design firm based in San Francisco.
Employed at Instagram: January 2012 — present
Most recent position at Instagram: Director of engineering
What he's doing now: McAllister worked at Texas-based startup Gowalla until 2011, when it was acquired by Facebook and he was laid off. Four months after joining Instagram, it too was acquired by Facebook, but this time, McAllister stayed on, rising through the ranks to become an engineering director based in New York, according to his LinkedIn.
Employed at Instagram: February 2012 — June 2014
Most recent position at Instagram: Member of the community team
What she's doing now: Richardson is an author and a partner at People & Company, a community-building firm based in New York. Since leaving Instagram, Richardson has spoken out about what she sees as negative changes to the platform, and she announced in 2018 that she was deleting her account.
Employed at Instagram: March 2012 — June 2014
Most recent position at Instagram: Product engineer
What he's doing now: Gomba is the cofounder of Even, a financial services software startup.
A post shared by Dan Toffey (@dantoffey) on Aug 11, 2019 at 6:53pm PDT
Employed at Instagram: March 2012 — present
Most recent position at Instagram: Head of community lab
What he's doing now: Toffey was initially Instagram's lone Washington, DC-based employee before moving to San Francisco where he's currently based. These days, Toffey researches how Instagram "shapes — and is shaped by — culture," according to his LinkedIn.
A post shared by Maykel Loomans (@miekd) on Sep 3, 2019 at 9:52am PDT
Employed at Instagram: March 2012 — September 2014
Most recent position at Instagram: Product designer
What he's doing now: Loomans stayed at Instagram for over two years before moving over to Facebook to work as a product designer. He left Facebook in September 2018 to become the head of product and design at beauty startup Glossier, according to his LinkedIn.
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