More “boomers” in India are eager for digital skills than those in US, UK and Singapore

• In a study conducted by Salesforce, 84% of people between the age of 57 and 75 are “very actively learning/training on digital skills.”
• These skills include digital marketing, encryption and cybersecurity, e-commerce and digital trade, and artificial intelligence.
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Baby boomers is a term, first used in America, used to describe those born between 1946 and 1964. Now, it is a widely used term for people of that age anywhere in the world.

However, on the internet, being called a boomer could mean a lot of things ⁠— mostly derisive ⁠— but being tech savvy is not one of them. To the surprise of Salesforce, a cloud-based software firm, more boomers in India are embracing digital skills than those in developed countries.

The study titled “Digital Skills Index” surveyed 23,000 employed and prospective employees across 19 countries including India, the United States, United Kingdom, Australia, South Korea, Singapore, and Italy.

The study also found that India ranked the highest in terms of digital skills readiness. India scored the highest digital readiness score at 63 out of 100 with the global average coming to 33. “84% of the baby boomers respondents are “very actively learning/training on digital skills,” the report said about the India respondents.



In fact, even within India, the 42 – 56 year olds are far more eager to pick up new skills than the millennials (born between 1980 and 1996), and Gen-Zers (born between 1997 and 2012).

Among the digital skills in demand among the boomers, the top ones are digital marketing, encryption and cybersecurity, e-commerce and digital trade, and artificial intelligence.


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