Crystal Cox/Business Insider
It's possible the 'X Generation'
- A mysterious model of Apple AirPods described as "Apple AirPods X Generation" has reportedly appeared in Target's inventory system.
- On Saturday, YouTuber Jon Prosser shared an image on Twitter purporting to show the AirPods X Generation, which sport a $399.99 price tag.
- Prosser said there were three different stock-keeping units listed for the X Generation AirPods in Target's system, suggesting a new generation of Apple's earbuds could be available in three different colors or editions.
- As Prosser himself speculated, it's possible the 'X Generation' name is a placeholder for Apple's as-yet-unannounced "StudioPods" over-ear high-end headphones.
- Business Insider has approached Prosser, Apple, and Target for comment.
- Visit Business Insider's homepage for more stories.
A mysterious model of Apple AirPods called "Apple AirPods X Generation" has reportedly appeared in Target's inventory system.
Transform talent with learning that worksCapability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More On Saturday, YouTuber and tech analyst Jon Prosser shared an image on Twitter purporting to show the AirPods, which are priced at $399.99.
In a follow-up tweet, Prosser said there were three different stock-keeping units listed for the X Generation AirPods in Target's system, suggesting the AirPods could end up being released in three different colors or editions.
As Prosser himself speculated, it's possible the 'X Generation' name is a placeholder for Apple's widely expected over-ear headphones, which may be branded "StudioPods."
On Saturday, several Target staffers told Apple-focused news publication AppleInsider that "placeholders for new products are common," lending weight to Prosser's theory.
Rumors of Apple launching own-brand, over-ear wireless headphones have swirled for months, but this is the first time a third-party seller like Target has featured in the speculation.
Prominent Apple analyst Ming-Chi Kuo penciled in a 2020 release date for high-end wireless headphones, while Bloomberg suggested back in June 2018 that Apple was developing "studio-quality over-ear headphones" f0r as early as 2019 - a point the publication reiterated in a January 2019 article on Sonos.
Business Insider has approached Prosser, Apple, and Target for comment.
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