Mysterious $399 AirPods reportedly showed up on Target's systems, fuelling speculation that Apple's rumored over-ear headphones are coming

apple air pod pro

Crystal Cox/Business Insider

It's possible the 'X Generation'

  • A mysterious model of Apple AirPods described as "Apple AirPods X Generation" has reportedly appeared in Target's inventory system.
  • On Saturday, YouTuber Jon Prosser shared an image on Twitter purporting to show the AirPods X Generation, which sport a $399.99 price tag.
  • Prosser said there were three different stock-keeping units listed for the X Generation AirPods in Target's system, suggesting a new generation of Apple's earbuds could be available in three different colors or editions.
  • As Prosser himself speculated, it's possible the 'X Generation' name is a placeholder for Apple's as-yet-unannounced "StudioPods" over-ear high-end headphones.
  • Business Insider has approached Prosser, Apple, and Target for comment.
  • Visit Business Insider's homepage for more stories.

A mysterious model of Apple AirPods called "Apple AirPods X Generation" has reportedly appeared in Target's inventory system.

On Saturday, YouTuber and tech analyst Jon Prosser shared an image on Twitter purporting to show the AirPods, which are priced at $399.99.

In a follow-up tweet, Prosser said there were three different stock-keeping units listed for the X Generation AirPods in Target's system, suggesting the AirPods could end up being released in three different colors or editions.

As Prosser himself speculated, it's possible the 'X Generation' name is a placeholder for Apple's widely expected over-ear headphones, which may be branded "StudioPods."

On Saturday, several Target staffers told Apple-focused news publication AppleInsider that "placeholders for new products are common," lending weight to Prosser's theory.

 

Rumors of Apple launching own-brand, over-ear wireless headphones have swirled for months, but this is the first time a third-party seller like Target has featured in the speculation.

Prominent Apple analyst Ming-Chi Kuo penciled in a 2020 release date for high-end wireless headphones, while Bloomberg suggested back in June 2018 that Apple was developing "studio-quality over-ear headphones" f0r as early as 2019 - a point the publication reiterated in a January 2019 article on Sonos.

Business Insider has approached Prosser, Apple, and Target for comment.

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