Ninja, the world's most popular 'Fortnite' player, is now a playable character in the game

Fortnite Ninja Costume

"Fortnite" / Epic Games

Tyler "Ninja" Blevins debuted his new "Fortnite" costume on his stream.

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Tyler "Ninja" Blevins has built a multi-million-dollar career playing "Fortnite," and now the professional gamer will be enshrined in the game with a special costume bearing his likeness.

Epic Games says the new Ninja outfit is a part its ongoing Icon series, which will celebrate top "Fortnite" players and content creators. Players will be able to purchase the Ninja skin in the "Fortnite" shop starting Thursday, January 16. 
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This is not the first pop culture crossover for "Fortnite" - the game features costumes for characters like Batman, the Avengers, and John Wick. A handful of musical artists have gotten their own "Fortnite" outfits too, like Major Lazer, DJ Marshmello, and K-pop star Jung Chanwoo, from the boy band iKon.

Ninja plays "Fortnite" for thousands of viewers every day, streaming live on Microsoft's Mixer. He has millions of followers and has played with celebrities like Drake, Travis Scott, and JuJu Smith-Schuster.

Epic says it will celebrate several "Fortnite"creators with its Icon series - Ninja is just the first. The Ninja costume shows his face, but as players use it more often, they'll gain special masks that make the character look more like Ninja's logo. During "Fortnite" matches, the headband on the Ninja costume will grow in length as you get more eliminations. The Ninja costume uses a pair of katanas instead of the standard pickaxe when harvesting materials.
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It's unclear how much the Ninja skin will cost when it becomes available on Thursday, but collaboration "Fortnite" skins typically cost between $10 and $20.

"Fortnite" is one of the most popular games in the world with more than 250 million registered players. Though the game is free to play, it reportedly earned $1.8 billion through microtransactions in 2019, making it the highest grossing game of the year.Exclusive FREE Report: Brand Investment in eSports by Business Insider Intelligence
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