OnlyFans is launching online stores so content creators can start selling branded products such as clothing and stickers

• OnlyFans is launching a shopping feature for its content creators to let users buy branded products.
• Items on offer will include custom water bottles, stickers, puzzles and apparel from creators.

OnlyFans users will soon be able to start buying personalized merchandise from their favorite content creators.

The news was first reported by The Financial Times.

The adult entertainment platform is launching the ability for users to add a link to online stores to offer merchandise through a partnership with Spring, an ecommerce platform.

Creators can design and create "custom-branded products" through the Spring Store such as water bottles, stickers, puzzles and apparel. Spring will handle packaging, storage and shipping of products, OnlyFans' blog says.

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"Our creator community was looking for merchandise options to be able to share another side of their business with fans," OnlyFans chief executive, Ami Gan, told The Financial Times.

OnlyFans creators can also add products they've produced themselves to the Spring Store, according to the blog post. The creators can sign up to create a Spring account using an online form, design their merchandise and get a link to their store that they can display on their OnlyFans profile.

The site is not the only content sharing platform venturing into ecommerce. YouTube is also doing so by allowing influencers to sell items through links via their videos, The Financial Times reported this week.

Last year it launched the streaming platform OnlyFans TV, or OFTV, where series or other videos can be viewed by subscribers.

OnlyFans takes a 20% commission from its creators, who upload content including porn photos and videos, while users pay a monthly subscription of between $5 and $50 to watch them.

The owner of the platform, Leonid Radvinsky, has been paid more than $500 million in dividends since 2020. He took control of OnlyFans in 2018.

OnlyFans did not immediately respond to a request for comment from Insider.