The sixth edition of the vivo Switch Off survey, conducted in collaboration with CyberMedia Research (CMR), highlights how technology, while indispensable, has become a source of conflict in family dynamics. The findings are a stark reminder of the need for balance in a world increasingly dominated by screens.
Children are more aware of smartphone impact
One surprising revelation from the study is that children appear more aware of the negative impact of
Children also demonstrated a desire for collective change: 66% said they would give up social media if their peers did the same, while over 90% wished that some popular social media platforms had never been created.
Parents spend more time on their phones than children
While 75% of parents worry about their children’s ability to build meaningful relationships, the irony is evident. Many parents overlook how their own smartphone habits are affecting their bond with their kids. On average, parents spend more than five hours daily on their phones, compared to four hours for children. A striking 73% of parents admit that their device use has caused friction at home.
Even during significant moments like family vacations or celebrations, both groups confess to using their phones, underscoring how deeply ingrained this habit has become.
Yearning for stronger bonds
Despite the challenges, there’s a shared longing for deeper connections. About 76% of children and 84% of parents expressed a wish to strengthen their relationships through meaningful family time, free from digital distractions. Both groups are exploring solutions such as creating “phone-free” zones at home and setting mutual screen-time limits.
One-third of children believe the world would be better off without certain apps, reflecting their frustration with the digital environment they’ve grown up in. Yet, they also see hope in collective action—if their families and friends embrace healthier smartphone habits, they’re ready to follow suit.
Expert opinion
Highlighting the issue, Riddhi Doshi Patel, a child psychologist and parenting counsellor, noted, “Excessive smartphone use is silently eroding emotional bonds between parents and children. Campaigns promoting mindful tech use aren’t just helpful; they’re transformative. They can foster genuine connection and create homes where relationships flourish beyond screens.”
To address these challenges, vivo has collaborated with experts like Catherine Price, author of How to Break Up with Your Phone, and Riddhi Doshi Patel to offer practical advice. Their guidance includes actionable steps like setting screen-time boundaries, creating phone-free zones, and prioritising face-to-face interactions.
What are your thoughts on this growing issue? Can families bridge the digital divide, or is it a price we’ll continue to pay for staying connected?