Snap chooses Sharechat’s Moj to launch its camera kit in India

• The camera kit is an end-to-end solution to include Snap’s AR platform into apps.
• With the partnership, Moj will be releasing 30 lenses for creators to use, and will further build 400 more lenses in collaboration with Snap.
• Moj has over 80 million users in India.

Snapchat’s parent company Snap Inc has partnered with Moj, the short video platform by Sharechat, to integrate its camera kit. The camera kit is an end-to-end solution to include Snap’s AR platform into apps.

Several global video apps have already partnered with Snap for its camera kit.

With the partnership, Moj will be releasing 30 lenses for creators to use, and will further build 400 more lenses in collaboration with Snap. Snapchat users will also be able to access the lenses created by Moj.

“This exclusive partnership makes us the first Indian short video platform to bring Snap’s innovative Camera Kit technology to India. The newly launched collection of 30 Lenses will give our community a never seen before social experience and make content creation on Moj a whole lot more fun. We are supremely excited about this collaboration and look forward to our creators making magic with these advanced Lenses and their original ideas,” said Gaurav Mishra, SVP-Product, ShareChat.

Interestingly, reports also said that Snap was in talks with Sharechat for an investment.

“The Moj community and Snapchatters have a lot in common - they are creative and love finding innovative ways to express themselves. Our Camera technology and core values around creativity, privacy, and ephemerality enables us to help developers bring new opportunities to bring engaging experiences to their platforms and communities,” said Ben Schwerin, SVP - Content and Partnerships, Snap Inc. in a statement.

In early July, Sharechat had launched Moj – its rival product to TikTok, right after the Chinese app was banned by the Indian government. Since then, Moj has ramped up its offerings as it looks to tap into the millions of users left behind by the ByteDance giant TikTok. The app now has over 80 million users.

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