Sony launches Alpha 7S full-frame mirrorless camera in India

Sony Alpha 7SSony
Sony on Monday announced Alpha 7S full-frame mirrorless camera series with 'Alpha 7S III' for ₹3,34,990 in India.

The camera features a brand new 12.1MP back-illuminated full-frame image sensor with ultra-high 's' series sensitivity and over 15 stop wide dynamic range, video-recording capabilities including 4K 120pi and 10-bit 4:2:2 colour depth, the company said in a statement.

"Alpha 7S III combines the classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the industry today at any price segment," said Mukesh Srivastava, Digital Imaging Head at Sony India.

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The camera comes with a new heat-dissipating mechanism, dual-slot relay recording, enabling over one-hour of 4K 60p movie shooting until battery ends, a new autofocus system and a touch-screen interface and side flip LCD screen.

The new CMOS image sensor and BIONZ XR image processing engine in the Alpha 7S III aims to delivers legendary S-series sensitivity with significantly enhanced colour reproduction and texture renderings for improved overall image quality.

In addition, real-time tracking and real-time eye AF are available in Alpha 7S III to maintain constant focus on the intended subject.

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Sony said its advanced real-time eye AF improves detection performance by 30 per cent over the previous system, thanks to the new image-processing engine.

It ensures accurate, reliable detection, even when the subject's face looks away. Real-time eye AF is automatically initiated when an eye is detected.

The new Alpha 7S III camera will be available from October 15.

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