THEN AND NOW: What today's top tech CEOs were doing in 2010
- As the decade comes to a close, it's worth looking at how far the biggest names in tech have come.
- Some of today's tech leaders, like Apple's Tim Cook, were not yet CEOs of the companies they now lead.
- Meanwhile, Facebook CEO Mark Zuckerberg had just been named TIME's person of the year.
- See what 13 of the biggest figures in tech were doing 10 years ago.
- Visit Business Insider's homepage for more stories.
Technology has come a long way in 10 years.And so have the people leading the industry today.Advertisement
As the decade of the 2010s comes to a close, it's worth looking taking a look back at some of the biggest CEOs in tech today to see how far they've come in 10 years.
Some CEOs, like Apple's Tim Cook, had not yet ascended to the tops of their companies yet. Cook was Apple's chief operating officer 10 years ago under the late Steve Jobs.Meanwhile, Facebook's Mark Zuckerberg was likely enjoying a warmer public perception in 2010 - even if he was busy challenging his depiction in "The Social Network," which was released in theaters that year.
Read on to see what 13 of the biggest names in tech were doing 10 years ago, and where they are now.
In 2010, relative unknown Tim Cook was serving as Apple's COO.
Under Cook's leadership, Apple has solidified its position as one of the most powerful — and valuable — companies in the world.Advertisement
In 2010, Susan Wojcicki was named Google's senior vice president of advertising and commerce.
Today Wojcicki is the CEO of YouTube, which Morgan Stanley valued at $160 billion in 2018.Advertisement
In 2010, Sundar Pichai was working aggressively to capture market share with Google's newly-launched Chrome web browser.
As the CEO of Google, Pichai leads the highly profitable arm of Google's parent company, Alphabet.Advertisement
A decade ago, Satya Nadella already had nearly 20 years under his belt at Microsoft.
Now the CEO of Microsoft, Nadella is credited with leading the company's resurgence as a major force in the cloud-computing world.Advertisement
Jack Dorsey debuted the mobile payment platform Square in 2010, two years after he left Twitter.
Now a dual-CEO leading both Twitter and Square, Dorsey has taken Twitter to new heights and is worth a reported $4 billion.Advertisement
In 2010, TIME magazine had just named Facebook founder Mark Zuckerberg its Person of the Year.
Today, Zuckerberg is at the center of a national debate on personal data, privacy, and political advertising.Advertisement
In 2010, Amazon founder Jeff Bezos was a mere multi-billionaire.
Today, Bezos is the world's richest person, with an estimated net worth of $110 billion.Advertisement
In 2010, Tesla CEO Elon Musk hadn't yet debuted the Tesla Model S sedan.
Musk now has interests in a wide variety of tech pursuits, including renewable energy and artificial intelligence.Advertisement
As Google's vice president of search products and user experience, Marissa Mayer championed the minimalist homepage Google is known for.
Mayer left Google for Yahoo, which she led as CEO from 2012 to 2017, and now oversees her tech incubator Lumi Labs.Advertisement
In 2010, Google cofounder Larry Page was preparing to take the reins as the company’s CEO for the second time.
Though he's the CEO of Alphabet, Page has withdrawn from the spotlight in recent years.Advertisement
A short 12 years after Google's incorporation, cofounder Sergey Brin was already dreaming up moonshot ventures like self-driving cars and smart contact lenses.
Brin is now president of Alphabet.Advertisement
In 2010, Evan Spiegel was a student at Stanford University.
Snapchat’s parent company, Snap Inc., is now valued at $21 billion.Advertisement
Ten years ago, Dara Khosrowshahi was at the helm of travel giant Expedia.
Khosrowshahi was eventually hired as Uber's CEO and led the company through its 2019 IPO.Advertisement
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