Warner Bros. says it expects to premiere some 2022 movies 'exclusively' in theatres signaling confidence in a box office comeback
Mediasaid it will start releasing movies in theatres before they debut on HBO Maxin 2022.
- It's a reversal from the company's decision to premiere its films online and in theatres.
- Warner's decision caused many to speculate its impact on traditional cinema.
WarnerMedia's biggest movies will be released in theatres first before its HBO Max
It's a departure from the film giant's decision in late 2020 to debut its films simultaneously on HBO Max and in theatres. "Wonder Woman 1984" was the first blockbuster film to see the dual release, and the studio's decision caused a storm in Hollywood as many saw it as a front against traditional cinema."I think it's very fair to say that a big, you, let's say a big DC movie ... it's very fair to say that that would go exclusively to theatres first and then go to somewhere like an HBO Max after it's in theatres," Kilar told Recode.
When WarnerMedia announced its decision in December 2020 to debut movies in theatres and at home, many in the
But as vaccines are distributed, the prospect of returning to normal seems impending, and a Warner film that recently debuted online as well as in theatres performed well with a physical audience.
Warner's "Godzilla vs. Kong" opened last weekend and became the best opening yet for a movie at the domestic box office during the pandemic, raking in $48 million over a five-day period. As Insider's Travis Clark reported, it's a sign that the battered movie theatre industry could eventually limp back to good health.
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