Watch Robinhood's first-ever Super Bowl commercial, which will further fuel its massive download numbers
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Annabelle Williams
Feb 3, 2021, 23:57 IST
A still from Robinhood's 2021 Super Bowl adRobinhood/YouTube
Robinhood will air a 30-second ad during this weekend's Super Bowl.
The app has made headlines for a short-squeeze saga involving GameStop and other stocks.
The commercial is its first Super Bowl spot.
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Robinhood will air a 30-second ad during this weekend's Super Bowl in the wake of a tumultuous few weeks for the online brokerage.
The commercial - Robinhood's first to run during a Super Bowl game - arrives at a crucial time for the company and will only further increase its awareness among mainstream audiences and undoubtedly lead to even more downloads of the stock-trading app.
In the ad, posted to Youtube on Wednesday, footage of people going about their daily lives plays as a voice-over says, "We are all investors." The message echoes Robinhood's stated mission to remove barriers to investing, with the voice telling viewers that they don't need to become an investor, because they "were born one."
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Robinhood's motto is "Democratizing finance for all," and that accessibility is part of what attracted amateur traders, many of them from the WallStreetBets forum on Reddit, to buy up GameStop, AMC, and other stocks on the platform last week.
The Wall Street Journal reported that Robinhood bought the ad time in December, and that a person familiar with the company's internal workings said there were discussions about whether to pull the spot in the wake of public outcry.
Christina Smedley, Robinhood's chief marketing officer, said that the ad would "kick off an ongoing marketing campaign."
"Retail investing is now a cultural phenomenon, and democratizing finance for all is our mission. We're focused on our customers and providing them with the tools they need and are committed to investment access and opportunity for all," Smedley added.
Judging by YouTubers' reactions to the new ad spot, the reaction has been mixed. As of 10:15 a.m. EST on Wednesday, the video posted Wednesday morning had 13 likes and 375 dislikes on YouTube.
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