About 54% of online videos that Indians watch are in Hindi, while English is preferred by only 16% of the viewing population, followed by Telugu, Kannada, Tamil and Bengali, Google-owned YouTube said in a report on Tuesday.
Telugu is preferred by seven% of viewing population, Kannada six%, Tamil five% and Bengali is preferred by three%, said the study titled "Understanding India's online video viewer".
The research revealed that Indian users watch online videos for an average of 67 minutes every day.
Transform talent with learning that worksCapability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More More than 70% of viewership comes from 15-34 year olds and 37% of users come from rural geographies.
The total online video user population is expected to reach 500 million by the end of the year, said the report.
According to YouTube, entertainment emerged to be the favourite genre along with learning content which is consumed in 43% of the video viewing occasions.
The study also highlighted the ‘Four Ps' of motivation for watching --- Pleasure, emPower, Purpose and People.
Explaining these further, pleasure accounts for 55% and is all about enjoyment and de-stressing; empower is 20% and fulfils the need to be confident and free; purpose accounts for 14% and is about progress and staying updated; people is 11% and reflects the need to connect and bond.
YouTube also revealed that Indian watch online videos anytime, anywhere and online video is watched consistently throughout the day.
Though 79% of video consumption happens at home, 21% of consumption happens on the move.
The study, based on responses from 6,500 viewers in India, was conducted before the onset of the global pandemic.
SEE ALSO: YouTube is 15 years old. Here's a timeline of how YouTube was founded, its rise to video behemoth, and its biggest controversies along way The first video uploaded to YouTube, 15 years ago, shows one of the cofounders at the zoo — watch the clip here
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