YouTube's algorithm change successfully curbed misinformation ahead of the election — and boosted Fox News at the same time, new research has found
- Researchers studying
YouTube's recommendation algorithmfound it surfaced fewer fringe misinformation videos in the run-up to the 2020 election compared to the vote in 2016.
- The changes to YouTube's algorithm also appear to have given a noticeable boost to videos from
Fox News, the researchers said.
- Researchers speculated that this is because the algorithm now favors channels designated as authoritative news sources.
- "The channel most recommended in our data set in 2016 was Alex Jones," one of the researchers said, referring to the far-right conspiracy theorist who in 2018 was barred from various internet platforms. "Now it's Fox News," he said.
New data analysis suggests that changes to YouTube's recommendation algorithm that were designed to curb misinformation gave Fox News' videos a big boost.
Researchers found that YouTube's changes, rolled out in 2019, meant the platform recommended fewer fringe channels peddling conspiracy theories in the run-up to this year's election than in 2016.The research, first reported by The New York Times, was conducted by researchers
But an unexpected side-effect is that YouTube's algorithm has increasingly pushed videos from Fox News, Chaslot told the Times."The channel most recommended in our data set in 2016 was Alex Jones," Chaslot said, referring to the far-right conspiracy theorist who in 2018 was barred from various internet platforms, including YouTube. "Now it's Fox News," he said.
Separate data provided to the Time by social media analysis site Social Blade suggested Fox News' YouTube views had more than doubled over the past year.This could reflect a news-heavy year containing both a pandemic and a presidential election — but Socialblade pointed out that Fox News' growth outstripped every other news channel, bar NBC News. NBC's YouTube viewership grew proportionally faster, but its total views were 2.3 billion, compared to 6 billion for Fox News.
"Clickbaitiness is still really important"
The researchers and other analysts estimated that Fox had benefited from being designated as an authoritative news source by YouTube. Chaslot said MSNBC and CNN also made the list of most-recommended channels on recent news videos, and added that the algorithm seemed to favour particularly partisan or sensational headlines.
"Clickbaitiness is still really important, as it was in 2016," he said.Since Chaslot left in 2013, he has campaigned for transparency around how YouTube recommends content, and criticized the company for facilitating the spread of dangerous material and misinformation.
The researchers' findings run counter to claims from Fox News pundits, Republican lawmakers, and President Donald Trump that tech companies such as Google, which owns YouTube, and Facebook deliberately quell conservative voices on their platforms.
YouTube was not immediately available to comment when contacted by Business Insider, but a spokesperson told the Times that a range of news channels including Fox News, MSNBC, CNN, NBC News, ABC News, and CBS News had seen the collective time spent watching their videos grow 141% since YouTube tweaked its algorithm.
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