Take a tour of San Francisco's 'Billionaires' Row,' where old money and tech execs collide

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Pacific Heights sits atop a series of steep hills in the northern part of San Francisco.

Pacific Heights sits atop a series of steep hills in the northern part of San Francisco.
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In the years after the San Francisco earthquake of 1906, many of the city's wealthiest residents moved from tony Nob Hill to Pacific Heights, forever changing the face of the neighborhood.

In the years after the San Francisco earthquake of 1906, many of the city's wealthiest residents moved from tony Nob Hill to Pacific Heights, forever changing the face of the neighborhood.
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Pacific Heights has been an elite enclave of moneyed families ever since. The Gettys and the Trainas are just a few of the names who have ruled the Pacific Heights roost for decades.

Pacific Heights has been an elite enclave of moneyed families ever since. The Gettys and the Trainas are just a few of the names who have ruled the Pacific Heights roost for decades.
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William P. Getty, grandson of oil tycoon J. Paul Getty, and his wife Vanessa listed their 8,675-square-foot home for $15.9 million in May 2014. After a few price chops, it eventually sold for $12.5 million in July 2015.

William P. Getty, grandson of oil tycoon J. Paul Getty, and his wife Vanessa listed their 8,675-square-foot home for $15.9 million in May 2014. After a few price chops, it eventually sold for $12.5 million in July 2015.

Source: Realtor.com

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In May 2015, chef Roxanne Klein and serial entrepreneur Michael Klein sold their massive, 16,000-square-foot home for $31 million. It had been the priciest listing in all of San Francisco for seven months.

In May 2015, chef Roxanne Klein and serial entrepreneur Michael Klein sold their massive, 16,000-square-foot home for $31 million. It had been the priciest listing in all of San Francisco for seven months.
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But over the last five years or so, a huge wave of wealthy tech buyers have made their mark on the neighborhood. Many say this is due to the influence of San Francisco's social king, Trevor Traina, who has founded several startups including IfOnly and DriverSide.

But over the last five years or so, a huge wave of wealthy tech buyers have made their mark on the neighborhood. Many say this is due to the influence of San Francisco's social king, Trevor Traina, who has founded several startups including IfOnly and DriverSide.

Source: Vanity Fair

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My aspiration for my good friends is that they all love their homes," Traina told Vanity Fair in 2013. "And selfishly it's wonderful to have so much incredible magical brainpower nearby.

My aspiration for my good friends is that they all love their homes," Traina told Vanity Fair in 2013. "And selfishly it's wonderful to have so much incredible magical brainpower nearby.

Source: Vanity Fair

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Traina himself is said to reside in this stunning Georgian home that dates back to 1905. He and his wife reportedly purchased the home for a whopping $35 million under trust in 2013, though at one point the rumor mill was swirling that Marissa Mayer was the real buyer. Mayer vehemently denied the rumor.

Traina himself is said to reside in this stunning Georgian home that dates back to 1905. He and his wife reportedly purchased the home for a whopping $35 million under trust in 2013, though at one point the rumor mill was swirling that Marissa Mayer was the real buyer. Mayer vehemently denied the rumor.

Source: Business Insider, Business Insider

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Zynga founder and CEO Mark Pincus and his wife, One Kings Lane founder Alison Pincus, moved into the neighborhood in 2012, purchasing a home on Pacific Avenue for $16 million. Just two years later, he put it up for sale for $18 million, though the listing was later taken down.

Zynga founder and CEO Mark Pincus and his wife, One Kings Lane founder Alison Pincus, moved into the neighborhood in 2012, purchasing a home on Pacific Avenue for $16 million. Just two years later, he put it up for sale for $18 million, though the listing was later taken down.

Source: Business Insider

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Apple executive Jony Ive reportedly bought a stunning home on "Billionaires' Row" for $17 million in 2012. The home was originally listed for $25 million.

Apple executive Jony Ive reportedly bought a stunning home on "Billionaires' Row" for $17 million in 2012. The home was originally listed for $25 million.

Source: WSJ

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Yelp CEO Jeremy Stoppelman is also said to own a home in this hilly but exclusive neighborhood.

Yelp CEO Jeremy Stoppelman is also said to own a home in this hilly but exclusive neighborhood.
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This house at 2724 Pacific once belonged to Doug Engmann, the former chairman of the Pacific Stock Exchange. The Pacific Exchange was founded in 1882 and was one of the more distinguished San Francisco institutions for generations.

This house at 2724 Pacific once belonged to Doug Engmann, the former chairman of the Pacific Stock Exchange. The Pacific Exchange was founded in 1882 and was one of the more distinguished San Francisco institutions for generations.
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The house sold for just under $24 million in March 2015, one of the city's biggest for the year. The buyer is still a mystery concealed by LLC.

The house sold for just under $24 million in March 2015, one of the city's biggest for the year. The buyer is still a mystery concealed by LLC.

Source: Curbed SF

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A stone's throw away from the former stock exchange chairman's home, Oracle founder Larry Ellison owns this $40 million home. In 2011, several news outlets reported Ellison planned to buy the home next door, but the sale never happened.

A stone's throw away from the former stock exchange chairman's home, Oracle founder Larry Ellison owns this $40 million home. In 2011, several news outlets reported Ellison planned to buy the home next door, but the sale never happened.
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Legendary VC Ron Conway listed his full-floor apartment on Washington Street for $9.5 million in early 2014. Conway hosted gatherings featuring a wide array of tech A-listers here, including Mayer and Twitter co-founder Biz Stone.

Legendary VC Ron Conway listed his full-floor apartment on Washington Street for $9.5 million in early 2014. Conway hosted gatherings featuring a wide array of tech A-listers here, including Mayer and Twitter co-founder Biz Stone.

Source: Business Insider

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David Sacks, who sold his messaging company, Yammer, to Microsoft for $1.2 billion in 2012, bought this Pacific Heights home for $20 million later that same year. Sacks currently works as the COO of Zenefits.

David Sacks, who sold his messaging company, Yammer, to Microsoft for $1.2 billion in 2012, bought this Pacific Heights home for $20 million later that same year. Sacks currently works as the COO of Zenefits.

Source: Trulia

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Nirav Tolia, founder of neighborhood-based social network Nextdoor, also owns a $7 million home in Pacific Heights. He told Vanity Fair that Traina had "basically handpicked the neighborhood" for them.

Nirav Tolia, founder of neighborhood-based social network Nextdoor, also owns a $7 million home in Pacific Heights. He told Vanity Fair that Traina had "basically handpicked the neighborhood" for them.

Source: Vanity Fair

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There are, of course, tensions between the old and new. San Francisco society's grande dame Denise Hill told Vanity Fair that her new tech neighbors are: "[O]ne-dimensional and can only talk about one thing. I'm used to brilliant men in my life who leave their work, and they have many other interests. New people eventually will learn how to live. When they learn how to live, I would love to meet them."

There are, of course, tensions between the old and new. San Francisco society's grande dame Denise Hill told Vanity Fair that her new tech neighbors are: "[O]ne-dimensional and can only talk about one thing. I'm used to brilliant men in my life who leave their work, and they have many other interests. New people eventually will learn how to live. When they learn how to live, I would love to meet them."

Source: Vanity Fair

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