Mobile users spend over $22 billion on mobile apps during the last quarter, Q2 2019. More than 75% of that consumer spend was initiated on gaming apps like Candy Crush and PUBG Mobile.
Gaming has always been ‘niche’ but the rise of hyper casual gaming and smartphones making ‘hardcore’ gaming more accessible has led to a boom in the category.
India was the largest downloader of mobile games during the quarter but when it came to spending on game, the country didn’t even make it into the top 3.
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