YouTube struck a deal with NBC in June 2006, helping the traditional media company enter the new digital age

In February 2006, NBC asked YouTube to pull a clip from Saturday Night Live called "Lazy Sunday," which ended up attracting a lot of attention to the video-sharing site. YouTube complied and in October 2007, it launched its Content Verification Program to help content owners like NBC locate and remove video that infringes on their copyrights.

But flash forward a few months, and NBC changed its tune. As part of the deal, YouTube would promote NBC's fall TV lineup. This deal marked the beginning of several key partnerships with content providers later down the road.