scorecardWish

Wish

Founded: 2011

Valuation: $3 billion

Former Yahoo, Google, and Facebook engineers, led by Peter Szulczewski, created Wish, the leading mobile commerce platform in North America and Europe. Alibaba and Amazon havereportedly had acquisition talks with Wish in the past year.

"We want to be Google AdWords for the retailer," Szulczewski said. Wish has been described as the e-commerce company Fab was supposed to be. It sells cheap but stylish products by optimizing social channels like Facebook. Its layout resembles Pinterest, but on Wish everything is for sale, and you'll be hard-pressed to find an item that costs more than $25.

The company has reportedly raised close to $600 million and been valued at $3 billion or more by investors. But it hasn't gotten much press because CEO Peter Szulczewski doesn't want or need any. When we first reached out to Szulczewski, in December 2014, he wrote that he was "humbled and a bit surprised" to find himself on Business Insider's radar, since he and the company "try to keep a very low profile."

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