"We absolutely acknowledge that the price point is higher than we’d like it to be," Wanberg said. "It’s expensive to make these big digital paper displays in small quantities. But the response that we’ve had, if that continues, we can work down the cost and we can work it down a lot. It is our explicit goal to get the price down. We want to see the product in as many people’s hands as possible."
The company says it's on track to ship the first tablets in late August. If someone were to order a tablet today, they'd receive it in October.
"Right now, there’s no email, there’s no Twitter, there’s no social media," Wanberg said. "We could have put a lot of stuff on here that we didn’t. But we would consider it blasphemy to do that to this kind of product."
The device is instead intended to be a complement to your other devices. The reMarkable team doesn't see it as a competitor to an iPad, Kindle, or Microsoft Surface, but rather a replacement for printing out documents, carrying around notebooks, or drawing on a sketchpad.
"This is a device that cultivates concentration," Wanberg said.
When the reMarkable team first got in touch with E Ink, the company said what they wanted to do wasn't possible. But Wanberg didn't listen.
"We were young and dumb and thought, ‘Alright, let’s have a crack at this. We’re engineers, we can maybe solve this,’" Wanberg said. "At the same time, we assumed also quite arrogantly that we would solve this. So we started on some product development in parallel tracks from early 2014."
By 2015, the team came up with a solution for the lag problem and took it back to Taiwan to show E Ink.
"Their jaw just hit the floor," Wanberg said.
And because they'd already been working on product development on the hardware side, the reMarkable team was able to fast-track production of their tablet.
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