India abuzz with genAI startups with majority in proof of concept stage

Aug 11, 2023

By: Katya Naidu

GenAI

It’s not just tech majors like TCS and Wipro, a lot of startups in India are investing in generative AI. GenAI startups are multiplying fast — they doubled between 2021 and 2023.

Credit: IANS

AI plus GenAI

As of June end, there are over 60 genAI startups in India. The country has over 1,900 AI startups, says a report by Nasscom.

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What are they doing?

Most of the genAI startups in India are concentrating on text content creation, chatbots and virtual assistants as well as image and video generation.

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Use cases

These startups are creating solutions primarily for media, entertainment, advertising, e-commerce and tech services.

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Custom tools

Majority of startups are inclined towards custom visualization tools that offer the flexibility to design interfaces for specific use cases or data types, says Nasscom.

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Work in progress

Around 80 percent of genAI startups are not not market ready, and yet to commercialise their offerings, but expect to go to market in 1-3 years. And, 60 percent are in the proof-of-concept or prototyping stage.

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Show me the money

Indian genAI startups raised over $590 million as of May 2023. However, over 70 percent of them are not funded, as per the report.​

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Who got the funds?

Some of the top funded companies include Observe.AI, Instoried, Magnifi, MadStreet Din, and Pepper Content.

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The size of deals

Around 80 percent of the startups expect to raise some funding in 2023, and nearly half of them expect to raise anywhere between $1-5 million.

Credit: IANS

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