Why millions of people are helping Google build the most accurate Maps in the world

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Before the Summit sessions start, Local Guides posed for Google-centric photos.

Before the Summit sessions start, Local Guides posed for Google-centric photos.
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Many came prepared to represent their country, either through their apparel or by bringing little gifts for other attendees. Scarves, chocolate, and keychains, like this one, were all being handed out.

Many came prepared to represent their country, either through their apparel or by bringing little gifts for other attendees. Scarves, chocolate, and keychains, like this one, were all being handed out.
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More than 37 countries were represented total.

More than 37 countries were represented total.

The day was all about group activities, learning about Google's roadmaps (like integrating more live information about events or natural disasters into Maps), and sharing opinions on how the product could be better.

The day was all about group activities, learning about Google's roadmaps (like integrating more live information about events or natural disasters into Maps), and sharing opinions on how the product could be better.
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Here are some of the kinds of questions Google ultimately hopes to answer using Maps data:

Here are some of the kinds of questions Google ultimately hopes to answer using Maps data: