The ₹1 billion Sacred Games 2 is Netflix’s biggest bet in India so far
- Netflix has reportedly backed
Sacred Games season 2with an investment of ₹1 billion -- so far the highest on the production of any original content on any OTT platform in India.
- The series is going to release on the independence day with 12 episodes.
A big chunk, of course, would have gone into hiring the ensemble cast including Bollywood stars like Saif Ali Khan, Nawazuddin Siddiqui, Pankaj Tripathi, Surveen Chawla, Kalki Koechlin and Ranvir Shorey.
"This season is bigger, more compelling, and totally unexpected. Be prepared to discover a different side to each character as we take the audience on a tremendous journey, and address questions left unanswered last season." Netflix had earlier said while revealed the date of release.
Sacred Games Season 2 is an incredibly dramatic series where a gangster who fled 34 years ago committed suicide leaving clues with a cop.
The series is going to release on the independence day with 12 episodes. Anurag Kashyap and Neeraj Ghaywan directed the series by adapting Vikram Chandra's book with the same name.
"Only two to four shows from a streaming service's portfolio get this kind of a pedestal every year both in terms of investment and promotions, Jehil Thakkar, partner at Deloitte India told LiveMint.
The big-budgeted season is likely to add more subscribers to the platform.
Available before release
"Sacred Games Season 2" would be available for OnePlus smartphone users a day earlier, said OnePlus in a statement.
The members of the OnePlus community will have the chance to watch the first episode of the Anurag Kashyap-directed series by registering for special screenings in Mumbai, Delhi, and Bengaluru.
The tough fight
The global streaming platform has been working on the edge to challenge the streaming services in India, including Amazon's Prime Video.
Earlier in July, It launched its cheapest "mobile-only" plan at ₹199.
The per capita video consumption of India is the highest in the world, according to Limelight Networks. However, it is also a tightly fought market with many players like Hotstar, Voot, etc.
Netflix with about 5% market reach in India is hoping that Shahrukh Khan's Betaal will win more viewers without having to cut price
Netflix announced its cheapest ever 'mobile-only' subscription for $2.88