There was no dearth of marketers pushing the envelope to create some brilliant ads in 2018. But not all brands - or rather ads - are created equal.
Several of the ads that stood out this year involved brands like Nike and McDonald's taking a stand on a political or social issues. Beyond TV commercials, this year's most memorable ads also took the form of outdoor and experiential stunts.
As 2018 comes to a close, we look back at some of the most creative, thought-provoking, and amusing ads by marketers, ranked from good to best. Check out the year's worst ads here.
The 10 best ads of 2018
Doritos Blaze vs. Mountain Dew Ice "Battle" (Grade: B)
OKCupid's "DTF" (Grade: B)
McDonald's "The Flip" (Grade: B)
John Lewis' "#EltonJohnLewis" (Grade: B+)
Libresse's "Viva La Vulva" (Grade: A-)
Burger King's "Whopper Detour" (Grade: A-)
Google's "Home Alone Again" (Grade: A-)
Amazon's "Alexa Loses Her Voice" (Grade: A)
HBO's "SXSWestworld" (Grade: A)
Nike's "Believe in Something. Even If It Means Sacrificing Everything." (Grade: A+)
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